Print advertising has been around for centuries. The first known advertisement was on a bronze plate for a family needle shop at Jinan, Song Dynasty China sometime between the year 960 and 1279. Before then, Egyptians wrote on papyrus most likely to post in the community to attract customers.
We’ve come a long way since heavy bronze plates. Every Door Direct Mail® or EDDM is a more practical way to reach thousands of neighbors in a short period of time. You don’t need to know their physical mailing address for the residents to receive your ad.
How does EDDM work?
- Develop your postcard or ad with a professional printing broker. Consider your target audience by income, background, and spending habits.
- Choose neighborhoods to receive your ad. The United States Postal Service has EDDM organized by ZIP Codesä with the additional 4 digits. Plug in the areas you want to get your ad in the mail.
- Pick your number of repeat mailings. Most advertising companies will suggest that you don’t waste your money with a “Spray and Pray” method of sending postcards to 50,000 different addresses only one time. You will get a better rate of redemption where customers call or come in your store when you send postcards to 15,000 addresses 3 separate times.
Contact All In Marketing Pros for a quote today. Call 856-528-9282 or email info@onlinemarketing-pros.com.
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