Writing headlines is hard. Too dull, and you’ll miss out on clicks. Too creative, and you’ll miss out on valuable SEO opportunities, reducing the odds that people will even see the headline. If you’re a blogger who’s hitting backspace way too often when the time to choose a headline arrives, chances are that you’re suffering from title-specific writers’ block.
You could follow predictable and tired old routines, or even download lists of “top 100 best headline ideas”, of course, but to hit that Goldilocks Zone (“just right”), you’ll have to find your own voice.
If you’ve been struggling to write effective headlines for your blog, try to shake things up.
Decide on essential keywords before writing the actual content, but save the headline for last as you let the flow of your writing inspire your final choice.
Challenge yourself to write at least 10 different headlines, all packed with your target keywords. Experiment with a quote from your blog post, a question, a bold statement, or a list — and see which headlines best share your core message.
Show your top three picks to someone else, ask for their input, have a final brainstorm about possible improvements, and then bravely hit publish.
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